Cingular - "Cingularly" beautiful.

Do portability and flexibility have to mean boring? We don't think so. So when Cingular asked for logo signage that could adapt to various environments, we took it as a challenge.

What we came up with was surprising in its simplicity. We delivered two signs, each an elegant blend of portability and visibility. By encasing their logo in a cube shape, we created a form that was simple to carry and required no added support. And, for where power was available, we added an illuminated version made from a radiant material that shifts colors as you move.

They both saw quite a bit of use. And that's a good sign in itself.